Background Information
The City of Fort Worth partnered with Ignite It Group in a unique integrated marketing campaign; a “reality” competition between two families in the City of Fort Worth as part of our larger Recycle Right campaign. The goal of this campaign was to expand the foundational recycling message by encouraging engaged citizens to Recycle More and Recycle Right. The two families had such a positive experience learning and sharing the recycling message that they continue to educate others at community and City events.
Activities of the campaign included:
- social media education joined with an invitation to all citizens to be a part of the Green-Off selection while learning more about sustainability in their home and in every-day activities
- an environmentally focused reception/ press conference announcing the selection of the two competing families
- personalized education for the two families on techniques they could use to lower their water consumption, help reduce energy usage, lessen their environmental footprint by members of the City of Fort Worth Sustainability Team shared through their blog pages
- promotion of the competition learnings through city-wide communications
- post-competition support for continued education
Components supporting the campaign include:
- Logos - Each of the logos created reflect an education session used during the competition, and within social marketing promotion.
- Info Cards – Distributed during the reception / press conference as educational pieces<
- Powerpoint Template– Displayed during the reception / press conference introducing the campaign, the competition, and providing education and relevance to the campaign
- Communication materials – Both printed and electronic communication reached citizens giving campaign and recycling updates (web graphics and waterbill)
- Post-competition marketing signage and handouts for continued education activities by the two families
Take a look at the campaign by clicking on each component image to view a full-size version.
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Logos
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Sustainability Info Cards
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Powerpoint Template
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Blog
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Web Banner/Icon
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Water Bill Insert
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Continuing Education Materials |
