Ignite It Group created a magical integrated campaign for Orchestrate Healthcare, a Best in KLAS leader in healthcare IT consulting, for their second annual participation at EPIC's User Group Meeting (UGM). This boutique, invitation only conference, themed annually by EPIC, encourages elevated participation and encapsulates the EPIC culture. Our immersion of Orchestrate Healthcare in the "Happily Ever After" theme not only provided engaging and high visibility for conference attendees (their potential clients), but continued their communication to EPIC of their commitment to being a high caliber EPIC partner.
Design elements for the two day exhibitor portion of the UGM included: A 10' x 10' Booth, Informational Collateral, Branded Promotional Pieces, In-Booth Costuming, and a pre-show Email.
Take a look at Orchestrate Healthcare's Integrated Tradeshow Campaign below. Click on the image for a quick preview, or click the blue link to view the full piece.
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EPIC Booth Designed to complement the EPIC UGM branding, this booth art portrays our heroic prince overlooking the Land of Healthcare castle. His compatriot, the frog, was the mascot for EPIC’s theme and recreated for inclusion within the booth. The Land of Healthcare is shrouded in the mysterious fog of ARRA and tells of the beast known as MU who is yet to be revealed in the storybook. Our description ties together EPIC and Orchestrate Healthcare as partners in solution. |
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Informational Collateral Remember Little Golden books? The informational collateral is a storybook, designed to look like a treasured Golden Book of childhood. We designed a storybook to provide conference attendees information about Orchestrate Healthcare, while simultaneously weaving an epic fairytale about Orchestrate Healthcare, EPIC and the mysterious beast known as MU (Meaningful Use!) This printed information, in both design and copy, carried through the Happily Ever After theme, while still maintaining Orchestrate Healthcare's credibility as a leader in Healthcare IT Consulting. |
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Branded Promotion Pieces Every conference attendee deserved to be treated as royalty by our princes and princess from Orchestrate Healthcare. As a remembrance of the time spent with Orchestrate Healthcare, the gentleman of the land received a golden crown and the ladies a sparkling tiara and wand. As our client needed an economical solution for branding, a logo imprinted ribbon (created the previous year) was tied onto the wands. |
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In-Booth Engagement Activity Everyone loves a royal portrait! Potential clients were encouraged to stop and visit Orchestrate Healthcare and have their pictures taken with the princes and princess from Orchestrate Healthcare. This activity encouraged participation, led to further discussions, and served as a lead follow-up tool as the photos were emailed after the show with additional company information. |